Evening all,

I decided to take a trip to one of my favourite areas in London – Notting Hill – a place I love to visit due to its amazing vibe and beautiful architecture! It is my favourite fashion photography spot, especially when photographing models in Labels Are Limitations®. I saw the perfect opportunity to properly try out the camera on my updated iPhone (6S+). I was not disappointed with the clarity of the 12MP camera shots – in fact I loved them!

Why was I here Friday? Well I have been following a particular brand for about three years now, but have never found the chance of viewing the clothing physically. The brand in question is Serge De Nimes, who I have rated for quite a while. Their ethos and target market is somewhat similar to mine. I have also had the pleasure of bumping into the owner (Oliver Proudlock) at a fashion show roughly two years ago now in Shoreditch. Friday saw me visit one of their stockists – Wolf & Badger – to take a closer look.

I'm happy to have been able to experience the collection in person as it serves as inspiration in the continuous growing of my brand. I believe brands learn many things from one another, regardless of size.

My visit to Wolf & Badger aside, I saw my time in Notting Hill as a good opportunity to take some photos of the area which comes only second to Hampstead in terms of my favourite. Every previous visit to Notting Hill has mainly been for fashion photography or to visit Portobello Road Market – of which I test marketed my brand at in 2013. Well, not this time...

Do see the photos below of my time in Notting Hill. Also check out @r_ikoroha_photography and @iamroyikoroha on Instagram to see more photos from the area! Thanks for viewing. R